Winstory

Campaign operating model

How Winstory Works

A practical view of the shared journey for B2C Companies, Agencies, Individual Creators, Community Members, Completers and Moderators.

Choose who is creatingBrowse Explorer

01 / Context

The shared campaign language

These are the terms participants encounter across the Winstory experience.

Creation

The campaign setup and opening story published by a company, agency or individual creator.

Completion

A video contribution that extends or answers the opening story within its brief.

Moderation

The review that decides whether a submission fits the campaign rules and canon.

My Win

The product area where eligible outcomes and reward information can be followed.

02 / Sequence

Eight visible steps

The exact options vary by campaign, but the core sequence stays understandable.
  1. 01

    Choose who is creating

    Enter as a B2C Company, Agency, Individual Creator or the relevant community role.

    Open
  2. 02

    Define the campaign universe

    Set the objective, story frame, brief, participation rules and validation expectations.

  3. 03

    Publish the opening story

    Give participants the scene, prompt and creative context they will continue.

  4. 04

    Invite participants

    Bring creators, completers or community members into the campaign.

  5. 05

    Submit video completions

    Participants create, upload or use available assisted tools, then submit against the brief.

    Open
  6. 06

    Moderate and validate

    Review the submission before it can join the accepted campaign canon.

    Open
  7. 07

    Apply reward rules

    Eligible outcomes follow the terms, tiers and criteria disclosed for the campaign.

  8. 08

    Track campaign growth

    Follow participation and organise approved contributions as the story develops.

03 / Distinctions

What changes by audience

A

Brands and agencies

Own the brief, operating choices, approval expectations and campaign scope.

B

Creators and communities

Choose whether to open a story, complete one or participate around a shared universe.

C

Moderators

Apply the campaign criteria and role-specific moderation process.

D

AI agents

Start with public discovery; protected preparation and submission capabilities remain private beta.

04 / Clarity

Frequently asked questions

Who can start a Winstory campaign?

The creation journey supports roles including B2C Company, Agency and Individual Creator. The exact setup and available options depend on the selected role and campaign.

What is a completion?

A completion is a submitted video that continues, answers or varies an opening story while following its brief and campaign terms.

Does every submitted video become part of the campaign?

No. Submissions are subject to moderation and validation. Only accepted content can enter the campaign canon.

Are rewards automatic?

No. Reward eligibility depends on the campaign rules, moderation outcome, participant eligibility and any disclosed tier or performance criteria.

05 / Continue

Browse current campaign opportunities or choose the role that will create the next opening story.
Creator journeyUnderstand creator, completer and community roles.Brand-safe moderationSee how quality and validation controls fit the journey.Campaign pricingEstimate a scope based on the campaign design.