Winstory
Brief and guidelines
Set the creative prompt, required elements, prohibited content, claims boundaries and format expectations.
For brands and agencies
Brand-Safe Moderation for Participative Video Campaigns
A campaign-control framework for turning open participation into an organised, reviewable library of accepted contributions.
01 / Context
Controls across the contribution lifecycle
Brand safety begins before a participant records and continues through acceptance and permitted reuse.
Submission review
Review contributions against the campaign criteria rather than treating every upload as approved.
Validation before canon
Only accepted contributions can become part of the official campaign story-world.
Rejection paths
Content that misses the brief, quality threshold or campaign conditions can be refused.
02 / Sequence
A reviewable campaign workflow
The exact approval chain can vary with sensitivity, scale, market and campaign configuration.- 01
Define acceptance criteria
Translate brand, legal and creative expectations into a participant-facing brief.
- 02
Collect submissions
Keep uploaded contributions separate from the accepted campaign canon.
- 03
Review against the brief
Evaluate creative fit, required elements and the campaign-specific content rules.
- 04
Validate or refuse
Record the moderation outcome before accepted content can advance.
- 05
Organise approved content
Build a campaign library from contributions that passed the applicable checks.
- 06
Apply usage terms
Reuse follows the rights and permissions defined in the campaign terms; approval alone does not create unlimited rights.
03 / Distinctions
Governance and realistic limits
Community moderation
Campaigns may use community review and role-specific voting as part of the validation model.
Staking and incentives
Where the moderation flow supports them, staking and incentives align reviewers with the disclosed campaign rules.
Rights clarity
Campaign terms should define participant permissions and intended reuse before submission.
Residual risk
Human, community and technical controls reduce uncertainty but cannot guarantee perfect compliance or zero risk.
04 / Clarity
Frequently asked questions
Does Winstory guarantee that every risk is removed?
No. Briefs, moderation and validation can reduce risk and improve control, but no moderation process guarantees perfect compliance or zero brand-safety risk.
Does every submission enter the official campaign?
No. A submission remains subject to the applicable review process. Only accepted content can enter the campaign canon.
Who moderates campaign contributions?
The applicable workflow may involve community moderators and campaign-specific review roles. The exact validation setup depends on the campaign configuration.
Can a brand reuse every approved video anywhere?
Not automatically. Reuse depends on the rights, permissions, channels and duration defined in the relevant campaign terms.