Concept Campaign

Retail in-store challenge — participative activation

Concept example linking physical retail to participative video completions shoppers can submit in-aisle.

Concept example — illustrative mechanics and outcomes only.

Context

A retailer wants measurable participation beyond discount flyers.

Increase store visits and collect shopper-generated content featuring products in real contexts.

In-store QR → opening challenge → shoppers film completions in aisle or at home unboxing.

Scan → watch brief → complete → submit before deadline → win Access or Standard rewards.

Ensure product and store policy compliance; reject unsafe in-store behavior.

Geo-distributed UGC for local social pages and national recap edits.

QR scans, completion rate, approved UGC per store cluster, reward redemption.

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