Turn your audience into co-creators of your brand story

The problem: audiences skip ads, brands need participation

Paid reach is more expensive and less trusted. One-way video ads struggle to create memorability, UGC volume and advocacy. Brands need campaigns where audiences actively participate — not passive impressions.

• Declining attention on traditional video ads
• UGC scattered across social without narrative structure
• Hard to prove engagement beyond vanity metrics

The solution: participative video campaigns

Winstory turns your campaign into a story-world. You publish an opening film, set creative rules and reward tiers, then invite creators and completers to add scenes, endings and formats. Every contribution can be moderated, ranked and rewarded.

• Structured narrative instead of random posts
• Opening film + completion workflow
• Rewards aligned to participation quality

How it works

From brief to live campaign in a guided flow designed for brand teams and their agencies.

• Define your story-world, tone and creative constraints
• Upload an opening video and configure rewards (Standard, Premium, Access, tokens)
• Invite creators, completers and communities to participate
• Community moderators validate quality and brand safety
• Track completions, engagement and campaign growth in My Win / dashboards

Campaign types brands launch

Winstory fits product launches, retail activations, fan engagement, creator challenges and always-on community storytelling.

• Product launch story-worlds
• Retail and in-store activation challenges
• Sports and fan engagement campaigns
• Beauty and lifestyle creator challenges
• Food & beverage participation campaigns

Moderation and brand safety

Every completion goes through community moderation with staking-aligned incentives. You keep control of creative briefs, reward rules and what becomes part of the campaign canon.

• Brief-based creative constraints
• Community-powered moderation with USDC staking
• Reject off-brand or non-compliant submissions
• Transparent reward and settlement rules

KPIs and reporting

Measure participation, not just impressions. Track completions, moderation outcomes, reward distribution and story growth across the campaign timeline.

• Completion volume and approval rate
• Participant diversity (creators vs completers)
• Reward tier performance
• Campaign timeline and engagement depth

Budget and pricing

Campaigns typically start from an indicative $1,000 launch investment (MINT), with optional duration tiers and reward pools. Use our pricing estimator or book a demo for a tailored quote.

• Indicative starter budgets from $1,000
• Reward pools scale with completion economics
• Agency-managed campaigns supported

Reuse creator-generated content

Approved completions become part of your campaign library. Brands can reuse moderated, on-brief content across social, retail screens, CRM and paid amplification — subject to campaign terms and participant rights.