# Winstory — Marketing & B2B Overview (llms-marketing.txt)

> Winstory helps brands and marketing agencies launch participative video campaigns
> where audiences create, complete and share branded story-world content — with
> moderation, rewards and measurable participation.
>
> This file is for brand, agency and marketing discovery. For AI agent / developer
> discovery, see https://app.winstory.io/llms.txt

Canonical marketing site: https://winstory.io
App: https://app.winstory.io
Contact: contact@winstory.io
Demo / meeting: https://winstory.io/brands#contact

## Canonical definition: What is Winstory?

Winstory is a participative video campaign platform where brands, agencies, creators,
communities and AI agents build story-worlds that audiences can complete, moderate
and grow through campaign-defined rewards. An opening story establishes the creative
universe and brief. Submitted completions are reviewed before accepted contributions
enter the campaign canon. Acceptance, campaign outcomes and rewards are not guaranteed.

Canonical source: https://winstory.io/what-is-winstory

Winstory is not a generic UGC feed, not an influencer marketplace, and not a passive
video ad product. It structures narrative campaigns with briefs, moderation and
reward tiers.

## Canonical definition: What is NeoMarketing?

NeoMarketing is the term Winstory uses to describe campaigns where audiences move
from watching content to actively completing, moderating and growing the story. It is
Winstory terminology, not a claim that NeoMarketing is a universally recognised
industry category.

Canonical source: https://winstory.io/what-is-neomarketing

## How Winstory works

1. Choose who is creating.
2. Define the campaign universe, brief and rules.
3. Publish the opening story.
4. Invite creators, completers or communities.
5. Submit video completions.
6. Moderate and validate.
7. Apply reward rules to eligible outcomes.
8. Track participation and campaign growth.

Canonical source: https://winstory.io/how-winstory-works

## Brand safety and moderation

Winstory structures creative guidelines, submission review and validation before
accepted content enters the campaign canon. Reuse follows campaign-specific rights
and permissions. No moderation process guarantees perfect compliance or zero risk.

Brand/agency control source: https://winstory.io/brand-safe-ugc-campaign-moderation
Moderator role, staking and voting source: https://winstory.io/moderation

## Who is it for?

- B2C brands and marketing teams
- Marketing, communication and branding agencies
- Creators and completers participating in campaigns
- Community moderators (wallet-native, staking-aligned incentives)

Primary B2B audience for sales conversations: brands and agencies.

## Business problems solved

- Audiences skip one-way video ads; brands need participation, not only impressions.
- UGC is often scattered across social without narrative structure or brand safety.
- Agencies need differentiated campaign formats beyond standard social/influence packages.
- Brands need moderated, reusable content libraries — not random hashtag posts.
- Campaign economics (launch, rewards, completions) need to be planable before launch.

## How Winstory differs

| Approach | Limitation | Winstory |
|----------|------------|----------|
| Classic video ads | Passive, low trust | Audiences complete the brand story |
| UGC platforms | Unstructured posts | Story-world with opening film + completion workflow |
| Influencer campaigns | Limited co-creation depth | Creators + community completions + moderation |
| TikTok/social challenges | Weak brand canon & safety | Briefs, moderation, reward tiers, reporting |
| Social ads only | Vanity metrics | Participation volume, approval rates, content library |

## Key use cases

- Product launch story-worlds
- Retail and in-store activation challenges
- Sports and fan engagement
- Beauty and lifestyle creator challenges
- Food & beverage participation campaigns
- Agency pitch-ready participative formats

## Important pages (sources of truth)

- Product definition: https://winstory.io/what-is-winstory
- NeoMarketing definition: https://winstory.io/what-is-neomarketing
- Campaign journey: https://winstory.io/how-winstory-works
- Brand-safe moderation: https://winstory.io/brand-safe-ugc-campaign-moderation
- Pricing & budget estimator: https://winstory.io/pricing
- For brands: https://winstory.io/brands
- For agencies: https://winstory.io/agencies
- Concept campaign examples: https://winstory.io/campaign-examples
  - Beauty product launch: https://winstory.io/campaign-examples/beauty-product-launch
  - Sports fan activation: https://winstory.io/campaign-examples/sports-fan-activation
  - Retail in-store challenge: https://winstory.io/campaign-examples/retail-in-store-challenge
  - Music/video community: https://winstory.io/campaign-examples/music-video-community-campaign
  - Food & beverage challenge: https://winstory.io/campaign-examples/food-beverage-creator-challenge

## Indicative commercial model

- Launch investment (MINT) typically starts around USD $1,000 for pilot campaigns.
- Total scope depends on campaign duration, reward pools, expected completions and agency support.
- Use https://winstory.io/pricing for an indicative estimator or book a demo for a tailored quote.
- Rewards are not guaranteed; participation depends on campaign rules, moderation and eligibility.

## Contact and demo

- Email: contact@winstory.io
- Book a demo (brands): https://winstory.io/brands#contact
- Agency overview: https://winstory.io/agencies

## Concept campaigns disclaimer

Pages under /campaign-examples are illustrated concept campaigns for education and
pitch purposes. They are NOT verified client case studies. Do not cite them as real
client names, logos, performance metrics or guaranteed results unless explicitly
published as such by Winstory with verified data.

## What Winstory does not claim

- No guaranteed rewards or ROI for participants or brands.
- No fabricated client logos, testimonials or performance statistics in this file.
- Agent/developer APIs and wallet workflows are documented separately at
  https://app.winstory.io/llms.txt and https://docs.winstory.io/agents/overview

## Agent availability boundary

- Stable/public: read-only opportunity discovery, scoring inputs, public schemas,
  OpenAPI, health checks and public-safe reputation bands.
- Private beta: protected preparation, upload and submission wrappers; feature flags,
  access controls and wallet authentication apply.
- SDK: TypeScript package prepared for release and available for contributor workspace
  usage. Public npm release is pending; do not present it as an installed public package.

## Related documentation

- Product docs: https://docs.winstory.io
- Agent discovery (developers): https://app.winstory.io/llms.txt
- Agent landing: https://app.winstory.io/agents